Toxik – Think This (1989)
“If you like cookies, you’ll love Cookie Bread™!“
Wow, who would’ve guessed? A late ’80s speed metal album that’s quite literally a product of its time! There’s a couple of reasons that Toxik comes off as especially topical. Apocalyptic, “mad world” flavored speed metal with nods to both the mainstream metal scene and high-culture virtuosity, sometimes even in the same song (“There Stood The Fence”). A time when middle America stood to be ripped apart by mad televangelists and communists… where have I heard this high concept rhetoric before? Oh.
When I first decided to give Toxik a shot, most of what I’d read about them compared them to other “technical” thrash metal bands like Realm and Helstar. On the surface, this is an apt comparison. Between the soaring vocals, the skilled instrumentation, and the slick production (although Realm is a bit more intense as a general rule), you can make a vaguely representative, if somewhat shallow trifecta of technical thrash. Continued listening makes the differences apparent. The bands I mentioned for comparison push the envelope of songwriting and musical experimentation much further – for want of a better description, Toxik’s “get played on MTV and tour a lot” aspirations are a lot less subtle.
That Toxik manages to successfully appeal to both sides of the fence (you know, the one that stood there) is praiseworthy, although it should definitely be distinguished from something like Averse Sefira‘s ability to mind-virus their far less accessible style of music. For the most part, Toxik’s songwriting sticks to common pop structures, but these are enhanced by a strong sense of dynamics and a good sense of how to play with tonality to manipulate the listener’s emotions. It’s a smart match for the manipulative powers of the media and society at large that Toxik criticizes in their lyrics, although I’m not sure how intentional that is. The obvious switches between dissonance and melody, as well as the tempo shifts give this album’s songs an excessive melodramatic effect that helps them cement in your memory. However, some listeners might find such excess to be excessively cheesy. I’m not sure there’s much of a way to tone this down without substantial stylistic changes, but I’m also not sure that it’s worth trying within this substyle at all!
It seems reasonably accurate to market Think This as an exaggeration of the excesses of American ’80s metal, which implies all of the good and bad of that era. This does naturally limit Toxik’s audience, but given the commercial (and occasionally vomitory) aspirations of the era, there’s a good chance you’ll at least be able to understand what Toxik is going for. Better this than a thousand other less incisive bands, no?
Highlights: “Greed”, “Spontaneous”, “Black and White”, “Machine Dream”